50 Years Ago This Week: Henry Luce and the End of an Era

Milestone moments do not a year make. Often, it’s the smaller news stories that add up, gradually, to big history. With that in mind, in 2017 TIME History will revisit the entire year of 1967, week by week, as it was reported in the pages of TIME, to see how it all comes together. Catch up on last week’s installment here.
Week 10: March 10, 1967
When magazine magnate Henry Luce died at 68 on Feb. 28, 1967 — almost exactly 44 years after the date on the cover of the first issue of TIME — his final memo to the magazine's editors was still in transit. Luce, who had founded TIME with his Yale classmate Briton Hadden in the years after World War I, had already begun to delegate his duties at the company. (In 1960, he ceded corporate control of Time Inc. and in 1964 he stepped down as Editor in Chief of TIME.) Nevertheless, he remained closely tied to the daily operations of the publications he had launched.
Such a set-up made sense, as TIME and its sister publications had borne Luce's fingerprints since their founding. One place where that deep involvement could be seen, the magazine's remembrance explained, was in the way his magazine's reflected his sense of right and wrong — moral rectitude but also factual correctness.

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